If an expiration date is printed
Look for wording such as EXP or expiration next to a date. Do not treat a manufacturing date, a lot number or the open-jar symbol as the same label. If a numeric date is ambiguous, check the product's market-specific instructions before choosing a day/month order.
Use the stated deadline and storage directions. A newer-looking batch result cannot extend a printed expiry.
If there is a PAO open-jar symbol
PAO describes a period after first opening. Record that opening date on the bottle or in a note; buying an unopened item does not start its PAO period.
If both an expiry and PAO apply, keep both limits. Reaching one does not reset or extend the other.
If neither date nor PAO can be found
Check the outer carton as well as the container, including folded labels. Keep the product name, size, market and manufacturing lot available when asking the brand for guidance.
Use a batch result to establish production context, not to invent a universal shelf life. Different formulas and packages can need different instructions.
Match the decision to the product in your hand
Use the instructions for the product and market on your package. FDA guidance distinguishes cosmetic shelf life from drug expiration labeling; the open-jar symbol describes time after opening, not a manufacturing date.
| Product or label | What to check | How to use it |
|---|---|---|
| CeraVe sunscreen or an SPF lip product | Printed expiration and storage directions | Follow that sunscreen’s own date. A batch estimate does not extend it; protect it from excessive heat. |
| Original Vaseline Healing Jelly | Expiry or recommended best-by date on the package | Follow the jar’s label. Do not transfer its date to a Vaseline body lotion. |
| A cream or shampoo with an open-jar PAO | The stated period and your first-opening date | Count from first opening. If a separate expiry also applies, stay within both limits. |
| A cosmetic with neither date nor PAO visible | Carton, folded label and exact product instructions | Ask the brand if guidance is still missing. Use a batch result for production age, not an invented deadline. |